TIPS FROM BEHIND THE COUNTER

For future newsletters my intention is to use this column as an opportunity to ...well... talk back. For the most part the role I play behind the real counter in a retail business is one of service and most shoppers are on a mission of sorts and I interact along those lines. In this capacity I try to stick to the script, not always successful, but even if I don't say what I really think you can rest assured that I'm thinking something! Since it's holiday shopping time again and I have participated in the frenzy and witnessed not only those jubilant discoveries of finding the right gift, but also the frustration of running out of time or money, I feel compelled to offer a little advice . Common sense would tell you to make a budget and a list.. But here is where I'd like to step in with a little twist to the list.

Instead of listing people alphabetically or at random as they come to mind, I suggest a highly organized list that is arranged in order of priority: The most important people on top, distant relatives at the bottom. Here's the twist: START FROM THE BOTTOM. Go shop in a highly organized way, from the bottom of the list up The less money you spend at the bottom, the more you have left for your top priorities. Also, do not assign a dollar value to the people on your list. Remember most gifts are not about gratification. They are our way to tell each other, "I remember you, I love you, and I care." Gift giving is about spending our time, thought, and warmth… Money? Well, a little hand made Indian Noah bell, when put on a red ribbon with a piece of greenery attached to it, can go a long way ($1.50 for the bell and a few cents for the ribbon). A piece of exotic Chinese soap, when boxed and wrapped, may be a sweet gift for someone who has no more space for figurines on their shelves ($2.00-$2.50). A pair of simple chop sticks for someone who loves sushi ($2.00)… I can go on and on… Just don't forget to take the price tags off! The more creative and playful you are with those at the bottom of the list, the more money you'll have to spend on those closest to you. When you get to the top, with most of your shopping behind you, you'll be able to relax and enjoy those few special gifts that matter the most.

I'm not kidding! Make the list and start at the bottom. Gift shopping should not be a chore, we do those all year long…but rather a game of treasure hunting. where finding and choosing are as enjoyable as the moment of giving.

Back to Newsletter